Short-term rental platforms use algorithms that prioritize properties with high engagement, making visibility key to success. In today’s digital world, travelers are constantly exposed to stunning destinations on social media, and their search for the perfect getaway is no different—they scroll past anything that doesn’t immediately capture their attention. High-quality lifestyle content stops them in their tracks, increasing engagement, leads, and bookings. Striking imagery through photos and videos not only showcases your property but helps potential guests envision their stay. A small investment in premium visuals can yield significant returns, elevating your rental as a must-book luxury escape.